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Popular immersive art venue seeks investors

SANTA FE, N.M. (AP)  The startup company behind a popular immersive art exhibition space in New Mexico sought out small-scale internet investors Saturday as it lays the groundwork to take its themed entertainment to one or more major metropolitan markets.

More than 500,000 visitors have flocked to Meow Wolf's kaleidoscopic walk- and crawl-through exhibit space since it opened in a converted Santa Fe bowling alley in early 2016. The art installation starts with a riddle on the doorsteps of a fanciful Victorian house and extends through a maze of glowing passageways and rooms with lasers, buttons and odd musical instruments that respond to the touch.

The privately held company behind the art complex  which now encompasses a gift shop, nonprofit educational studio, live music venue, food truck, and a craft beer and wine area  hopes to raise roughly $1 million in increments of as little as $1,000 through the crowdfunding website WeFunder.

The investment opportunity comes with no guarantee of a financial return. Shares are not paired to a stock exchange  and come with no guarantee they can ever be sold  under equity crowdfunding regulations created just over a year ago by the U.S. Securities and Exchange Commission.

"It's a leap of faith," Meow Wolf CEO Vince Kadlubek said. "You're buying into a company that you think has a good trajectory."

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