Apple apologizes, offers cheaper batteries
Apple says that it will temporarily lower the price of replacing iPhone batteries, hoping to ease the backlash over its acknowledgment that it deliberately slowed down older-model iPhones.
The announcement along with an apology came less than two weeks after the company said that to prevent iPhones with aging batteries from drawing too much power and abruptly shutting down, it issued software updates to "smooth out" the power flow. Such smoothing can cause apps to launch more slowly and otherwise hinder the devices' performance.
Since last week's announcement, iPhone owners have filed at least 10 class-action lawsuits against Apple, saying the company's choice to keep quiet about that software led them to buy newer, more expensive iPhones instead of just replacing the batteries. Some accused the company of fraud.
Apple pushed back. "We have never and would never do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades," the Cupertino, Calif., company said Thursday.